CRM Manager Job at Triskel Consulting, Malta

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  • Triskel Consulting
  • Malta

Job Description

Our client is a dynamic digital agency looking to expand their marketing team with a talented CRM Manager.

Responsibilities:

  • Oversee the central campaign calendar.
  • Develop and implement CRM strategies.
  • Monitor and analyse CRM metrics.
  • Forecast CRM actions and analyse campaigns.
  • Coordinate with multiple departments.
  • Oversee customer segmentation and targeting.
  • Manage CRM software and tools.
  • Optimise customer journeys.
  • Report on CRM performance and ROI.
  • Identify trends and improvement opportunities.
  • Lead the CRM team and report to the Head of Lifecycle.
  • Manage the CRM bonus budget to GGR
  • KPI Ownership: bonus spent, deposit actives, casino and sports actives, churn rate

Requirements:

  • Bachelors degree in Marketing and Communication or related
  • 2+ years of experience in a leading CRM role with KPI ownership
  • Experience in CRM management.
  • Strong analytical and leadership skills.
  • Excellent communication and collaboration abilities.
  • Familiarity with CRM tools such as Optimove, Fasttrack and mass data automation strategies and logic.
  • Excellent communication and collaboration abilities and the ability to give clear expectations to staff members
  • Strong Excel/ Google Sheet Skills
  • Discipline and a strong ethos for structure and process
  • An open and creative mindset

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