Job Description

As the CRO Specialist, you will be responsible for optimizing Cymbiotika’s digital customer journey to maximize website performance and revenue. You will use a mix of creativity and analytical skills to analyze user behavior and identify opportunities for improvement. You will collaborate cross-functionally with teams, including marketing, design, and tech, to execute data-driven tests and strategies. This role is critical to enhancing the user experience and driving the growth of our DTC sales.

Key Responsibilities:

• Develop and execute CRO strategies to optimize the customer journey across the Cymbiotika website and e-commerce funnel.
• Analyze website and user behavior data using analytics tools to identify pain points and opportunities for optimizations.
• Design and implement A/B and multivariate tests to validate hypotheses and improve conversion rates.
• Collaborate cross-functionally with marketing, design, and engineering teams to develop creative concepts and implement new features on our website.
• Create and present actionable reports on test results, insights, and recommendations.
• Monitor key KPIs such as bounce rates, engagement, and conversion rates.
• Stay up-to-date with industry trends and emerging CRO tools and technologies.

Requirements:

• 1-3 years of experience in CRO, growth marketing, or a related role in a fast-growth environment.
• Strong knowledge of e-commerce platforms, website optimization tools, A/B testing platforms, and analytics tools (e.g., Shopify, Google Analytics, Microsoft Clarity, Intelligems, Hotjar).
• Excellent communication and project management skills.
• A proactive and collaborative approach to problem-solving.
• Experience working with cross-functional teams to deliver successful projects and meet tight deadlines.
• Data-driven mindset with excellent analytical skills and the ability to translate insights into creative concepts and actionable recommendations.
• Passion for health, wellness, and delivering exceptional customer experiences.
• DTC experience in the wellness or health industry is a plus.

Perks & Benefits

• Medical & dental
• Generous employee discount
• Collaborative and supportive team environment
• Mentorship that supports both personal and professional development
• Catered team lunches on Fridays
• Wellness room on site

*This position is located in San Diego, CA, and is fully in-office*

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