Job Description
The Goal of this position is to provide expert-level discipline and end-to-end management of digital strategies and tactics for the brand to drive discoverability, engagement and consideration, conversion, and loyalty. The Digital Marketing Manager participates in the planning, execution, and follow-up reporting of digital integrations for department programs, promotions, and initiatives, both on-going and ad-hoc. This position is also responsible for the on-going optimization, improvement, and analysis of owned and paid media channels, ensuring accuracy, brand fit, and maximized return. Tasks and exposure will require frequent collaboration with cross-functional teams, including Operations, Facilities, and Training, in addition to all Marketing department verticals, interacting with all levels of employees from hourly to executive leadership. Responsibilities CRM Planning, Development, Management, and Analysis
o Expert management of the brand’s Salesforce Marketing Cloud account by working directly in the platform to activate and optimize effective campaigns
o Manage the CRM calendar, ensure alignment with all company initiatives, and work with content designer to ensure on-time and on-brand delivery
o Establish Salesforce tracking integrations for email delivery in order to create standalone CRM reporting and to link into broader campaign analysis
o Work cross-functionally with internal IT partners and external contractors to achieve a well-rounded communication ecosystem for consumer lifecycles
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